Imagine you’re on a website, maybe a page on your own site or someone else’s website. You see some bold or underlined text that is obviously linked to another page. Whatever that text is that is linked, that’s what is referred to as “anchor text” – it works to anchor the link.
Watch the video below or continue reading about Anchor Text below the video.
Obviously it helps you know what to expect when you click on that link, in terms of the content you’ll likely come across when you get to wherever that link is taking you. But anchor text is also important for SEO because in addition to telling YOU what the page is about, it also tells good ol’ Google what the page that you are linking to is about.
It could be a brand name, a product, or it could be something just as simple as, “Contact Us,” or “Visit this website”.
Your instinct may be to load up that anchor text with your target SEO keywords sure, but you actually want to steer clear of adding key terms in your anchor text. In the past, doing so was helpful for SEO, but Google has gotten smarter (as they continue to do!) and now it considers this behavior to be keyword stuffing. A.k.a., a huge no no.
Instead, it’s far better practice to use a phrase that’s associated with your desired keyterms, rather than using the exact keyword over and over for your anchor text.
Still with me? Awesome. Let’s go a bit deeper.
There are actually TWO different types of anchor text that you need to know about:
- Anchor text you use on your own website with internal links, and
- Anchor text that is used on other websites in order to back link to your website.
With internal links, you could try using the keywords that the linked page is about, e.g., “learn more about our wedding planning services”. Or it could be something simpler like “contact us”.
Back links are where the selected anchor text can have more of an impact for your search ranking, because it’s associating whatever that anchor text is with your website.
You don’t want the site linking to you to keyword stuff but you do want them to use other keywords that are relevant to what you do, or to use your brand name.
As an example, if you are a wedding planner in Denver, ideally you’d want someone linking back to your website to be using your business name. Alternately, they could use anchor text like like “Here’s a great Denver wedding planner”. However, you wouldn’t want to use that anchor text all the time because it would look too spammy to do so.
So as you can tell, there’s a bit of a balance required, but hopefully that gives you some direction on what you should (and should NOT) be doing as far as anchor text goes. And if you want to learn more about how to effectively DIY your SEO, check out Wedding Business SEO.